I know what women want.

I’m an award-winning creative director and agency founder with more than 20 years of experience leading brand and advertising work for global companies and challenger brands, specializing in women’s health, healthcare-adjacent categories, and culturally taboo subjects.

I partner with brands operating in categories where fear, stigma, or regulation silence good marketing and help them turn clarity and truth into commercial advantage. My work is rooted in a simple belief: when brands speak to women honestly and without euphemism or condescension, the work gets sharper, more effective, and easier to act on.

That’s why, no matter who the client is, the real measure of success comes down to the women. When marketing helps them make better decisions, ones that feel clearer, more informed, or simply more aligned with their lives, brands earn trust. And trust is what turns attention into loyalty, and loyalty into growth.

I was named one of Adweek’s Creative 100 for work that builds real, motivating relationships between women and brands. In 2011, I co-founded Fancy to challenge how advertising talks to women, particularly in categories most agencies (not to mention creatives!) avoid. I’m deeply hands-on and collaborative by design, working closely with teams that want to do better, not safer, work.

Over the years, I’ve helped brands including Nike, Procter & Gamble, and Lion’s Den expand their audiences, grow sales, and reclaim relevance by reflecting women’s real lives—including women over 40 and other audiences long ignored by mainstream marketing.

I’m also a regular contributor to Adweek, Ad Age, and Campaign, and I’mfrequently invited to speak, write, and comment on the cultural blind spots shaping advertising. Whether I’m reframing how brands approach aging or pushing back on the industry’s habit of talking around women instead of to them, my focus is always the same: work that cuts through, sparks conversation, and delivers results.